Infographic International buying Groups (IBGs)

European Supermarkets have been strengthening their position by cooperating in international buying groups. The rights of suppliers however, are poorly regulated. Suppliers are forced to share a great deal of information and the negotiations that follow are often complex. Unfair business is usually the case.

SOMO wants to provide insight in this process and asked Zeppa to visualize its course through a clear and concise infographic. The infographic playfully shows the inevitable exploitation of the supplier.

  • ClientSOMO
  • Year2017