Women Power Fashion
‘Women Power Fashion’ is a campaign launched last year by the Dutch ‘Clean Clothes Campaign’ with the purpose to connect women and create more awareness towards fashion. 85% of the garment industry workers are female, nearly all fashion runways around the world are run by women and the end consumers in the fashion world are mostly female too. Women have the power and possibility to change the garment industry. The three words ‘women, power, fashion’ link these three different roles, and therefore our approach was to emphasise this feeling of togetherness. We developed a bold and colourful campaign identity — and by putting women under/above/next to each other we show the power of women and link their different roles in the garment industry.
- ClientSchone Kleren Campagne / Mama Cash