Client: Schone Kleren Campagne
Year: From 2015 onwards
The Clean Clothes Campaign (Schone Kleren Campagne) is a long-standing client of ours. The organisation aims to improve working conditions in the fashion industry. Their campaigns and other activities are all based on the experiences of millions of labourers. CCC doesn’t just address injustices, but also offers constructive solutions for the issues they raise. The organisation was in need of a new visual identity, and Zeppa was happy to take the job on.
“We got really far making use of typography, colour and irrefutable facts.”
Christina Pfeifer, designer at Zeppa
Helvetica has been part of CCC’s visual identity since forever, so that was something we didn’t want to change. We selected trending fashion colours to make the message of this campaign stand out.
“Zeppa’s designers really know how to listen and think proactively. Their final designs always manage to convince us.”
Go de Roij van Zuijdewijn, Spokesperson and Head of Communication at SKC
This campaign relies on the power of the facts. It’s all about typography; we decided to leave the sympathy-inducing photos of labourers behind. The shocking numbers tell the story, so we chose to show communicate those as clearly as possible.
Zeppa developed a wide array of visual material for the Clean Clothes Campaign, like the kit that stimulates people to swap clothes with their friends instead of throwing them out. The kit provides people with everything they need to host the perfect clothing swap party.
The following images were designed for Undressed-Dressed, a research into the labour conditions in 10 Indian garment factories. Our info graphics tell the story.