Reuse as an integral part of a circular design strategy
Superuse Studios, an international architecture firm for circular and sustainable design, asked Zeppa to design a new identity that reflected the circular nature of the organization. Superuse was also looking for an identity that the entire organization could work with well on its own, without having to keep coming back to a design agency for every tool.
Logo in motion
Superuse’s logo is formed by moving lines that form a letter. Each letter consists of a continuous line, infinite in form, readable as a circuit or movement symbolizing the continuous process of creation and re-creation.
Blue and white are the primary colors of Superuse. Blue because of its connection to the blue economy (another way of thinking economically where basic needs are met with what is locally available). We chose a bright blue to bring Superuse out of the corner of recycle and recycling and to draw attention to the innovative nature of the organization. We also created a secondary color palette based on natural materials.
The font we chose for Superuse is GT Walsheim, a friendly and round font, with which we want to show that Superuse stands for the human scale.
Round and angular
The round and angular shapes from the logo came into play in the imagery.
For the website of Superuse we created a clear structure in which the projects of Superuse are shown well. We also took the future into account by adding possibilities for publications and a blog. Superuse did the implementation itself in Elementor.
Printing on remnants
Superuse prefers to work digitally to avoid wasting resources. For the printing of the business cards, we dived into our printer’s leftover closet and chose a nice batch.
“The typeface designed by Zeppa consists of closed lines that stand for our circular vision. Subtle and recognizable with the powerful blue.”Jos de Krieger, Superuse
Superuse has a regular need for presentations and brochures, for which we developed a good set of templates. We provided Word, PPT, Keynote and Indesign templates that they could work with themselves. This way, Superuse can act quickly and effectively without us having to help.