Client: Superuse Studios
Year: From 2017 onwards

Infographics, Editorial design

A phase in a cycle of use and reuse

Superuse Studios is an architecture studio based in Blue City, a former swimming pool in Rotterdam. That extraordinary choice is no coincidence, because all of their designs are based on existing structures and materials, in order to diminish the consumption and waste of materials. Superuse Studios doesn’t consider their designs to be the beginning of a linear process but as a phase in a cycle of use and reuse. The studio asked Zeppa to create a visual presentation that explains their method to potential clients.

Tropicana before / Blue City after © Urbex, Frank Hanswijk

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'Harvest' map - Materials are 'found' within a certain distance

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Mission

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At first, we translated Superuse Studios’ process into 8 steps and several sub steps. Step 1 is the inventory of the available materials, from there on the architects starts designing, the original design is tweaked after harvesting the materials and only then, Superuse Studios buys new materials and realises the project. All of this leads up to step 8: reducing the CO2 emissions. A goal that should excite every client.

Sketching phase

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Icons in black

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Final icons

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“Zeppa was a huge help by clearly and playfully visualizing our innovative design process. They did an amazing job.”

 

Jan Jongert, co-owner Superuse Studios 

The circular design process of Superuse Studios doesn’t just force them to reapply available materials and utilize these to the fullest. Their attitude influences their entire design process. Thanks to these illustrations and graphics, Superuse Studios now has all the tools needed to convince their clients of their unique and durable design philosophy.

Roadmap (0:28)

“Structuring complex information is very time-consuming, but the payoff is a deceivingly simple result.”

Hessel de Ronde, designer at Zeppa 

Stappenplan

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Sketching phase of posters

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Posters

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Posters

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