An exhibition about the true makers of fashion

‘Handmade, the true makers of fashion’ is a travelling exhibition aimed at young people, which Zeppa developed for Schone Kleren Campagne (SKC). Through this exhibition the organisation wants to build a bridge between Dutch youth and the young makers who put their clothes together.

Services: Strategy, Concept editing, Project management, Art direction, Graphic design, Infographics, Social media
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At the start of the project, SKC invited master students of the Artez Fashion Design school in Arnhem to come up with a concept. Zeppa was asked to transform the concept into a travelling exhibition.

Zeppa adapted the concept and added videos of young workers from the production countries. 7 makers from Bangladesh and Indonesia tell about their lives in- and outside the factory. These stories form the thread running through the exhibition, touching several topics.

In addition, there are 5 interactive installations in which you can learn more about the power of the garment industry. An interactive world map explains the power of the garment industry. In the Fold-a-T-shirt-challenge you can try to fold as many T-shirts as a maker in the factory. And in an interactive floor quiz you learn what a union is and how they can help you. As a resting element, there is an embroidery table at which you can share experiences and discuss the gender gap.

At the end of the exhibition, you are asked to sign a petition calling for a living wage. You will also find tips about what you can do to contribute to a fairer garment industry.

The exhibition was on show at MBO College Flevoland in Lelystad, De Oosterkerk in Amsterdam and in a store on the Spui in The Hague.

I liked that it wasn’t sugarcoated. And it was nice to see that students who are not really interested were still confronted this way.

- Marjolein Sijtsma, Social Care student at ROC Flevoland in Lelystad

Our exhibition Handmade is not only stunning to see, it also conveys a lot of information about the makers of our clothes in a truly interactive way. Although in some ways it is a heavy theme, Zeppa helped us shape it in a clear way. We are incredibly pleased with the beautiful result!

- Carson Wind, Communications & Campaign Coordinator SKC


Schone Kleren Campagne (SKC)

Services Strategy, Concept editing, Project management, Art direction, Graphic design, Infographics, Social media

Exhibition design

La Bolleur


Toon de Zoeten


Loren Snel

Embroidery concept

De Feministische Handwerkpartij


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